2.18.2010

23 Things, Week 3

So, I'm finally tackling Week Three: Online Meetings. I have attended various online offerings in the past, some really great, some not so much. (The not so much ones turned out to be sales pitches disguised as learning opportunities, but even those sessions had a few nuggets of useful info among the chaff.) I think some of the best ones I've attended have been online sessions that were offered to our staff here as a group: we all watched the presentation, participated using microphone or live chat, and -- here's the best part -- after the presentation, we remained in the group and discussed how the presentation might inform what we're doing here at LPL. It allows the online socialization to bleed over into the face to face staff world. Online meetings also allow staff access to resources they would be unable to tap if they had to take time off and travel to some removed geographic destination. Win-win, yes?

The archived meeting I attended was OPAL's "Marketing Your Library on the Web" with Jill Bickford and Marcella Whitelam. I found it very informative, especially the stats re: the numbers of 50+ adults who are now making inroads on Facebook. This is counter to what I think many believe about boomers/seniors, that they don't like technology. Considering that age group may have more disposible income and pay more taxes than teens, it's definitely an audience libraries should be targeting for programming.

I was also intrigued by the Pew stats showing the average social network user is "socializing" 5 days per week/4 hours per day-- an indication that creating a library presence on the same networks would let us meet them where they live.

It's difficult to say how online meeting technology will look in 10 years, but I do believe it will be more pervasive than it is today. Economics, logistical considerations, and The Pace of Life will shape the format and delivery methods. Consider this: Oprah, one of the wealthiest people in the universe, no longer needs to fly people in to be on her show. She uses Skype all the time now. It's priced right (free-- economics), it works (logistical considerations), and it's easy to use (Pace of Life).